Principal Direction Ltd 

PDL provides management consultancy and business services to the automotive industry.

Our mission is to work in partnership with our clients to help improve their businesses, gain efficiencies and enhance profitability.

The Directors, David Tenpow and Richard Chambers have over 40 years combined automotive parts experience from various dealer locations across the UK.

We are experienced in a wide range of areas, having worked with manufacturers, franchised dealers and parts wholesalers.

Our experience and flexible approach means that we can tailor a service to suit any business requirement.